Management Research The Operational Process

Question: Describe about the Management Research for The Operational Process. Answer: Introduction: Management research is an extremely significant process that allows organization to improve its operational process in an appropriate way. For that reason, organizations often utilize different types of strategies to utilize management research approach in an effective manner. Management research covers both internal and external factors so that organizations can able to have best possible impact on the sustainable growth perspective (Savin-Baden Major, 2013). Organizations conduct management research by the utilization of both qualitative and quantitative research technique. In case of quantitative research, organization primarily utilizes survey technique for analyzing any pattern related to the research study objective. Organizations utilize questionnaires for capturing information from the selected respondents. In this study, the focus will be on the qualitative management research techniques and its possible impact on fulfilling the organizational objectives. Qualitative resear ch allows organization to have an in-depth understanding of the research objectives. In case of secondary research technique, qualitative research allows organization to utilize previous literatures in such a way so that it can fulfil all the objectives in an appropriate way. In case of primary research, interview is the most prominent technique that organizations utilizes to have in-depth information about the research study. Furthermore, organizations try to utilize interview technique so that the research study can able to cover different perspective of the research study in an appropriate manner. However, interview technique needs to be conducted in such a way so that it can able to capture all the important aspect of the research study in an appropriate way. Thus, the research study needs to ensure that the responses of the respondent are not biased towards any factor related to the research study, which necessary for effective fulfilment of all the objectives. Body 1: As per the article by Higgins Field (2012) interview in the qualitative research reflects a conversation process where questions are asked to the selected respondents to capture exclusive information about the research study. The effectiveness of the qualitative interview technique depends on the way interviewers are able to influence respondents to provide in-depth and accurate information about the research study. Now, interviews can be conducted in three ways including semi-structured, structured and unstructured for capturing qualitative information about the research study. In case of structured interview, a questionnaire is formed with predetermined specific questions so that the captured information from the respondents can able to cover all possible aspects of the research study. Utilization of the structured interview process allows the study to evaluate a trend for fulfilling the objectives of the research. On the other hand, unstructured interview allows interviewer to as k random questions to the interview based on their provided opinion. Therefore, unstructured interview might not direct the research outcomes towards a particular direction. However, unstructured interview can provide interviewers the opportunity to have completely new dimension of the research study. Semi-structured interview include several key questions related to the research study but it also allows interviewer to diverse from the structured from the predetermined questions for effective collection of the information about the research study. Semi-structured interview is also regarded as the most popular interview technique that organizations utilize at the time of collecting qualitative information about the research study (Spradley, 2016). Now, the effectiveness of the approaches depends on the objective of the research study. Therefore, it is necessary for the organizations to select appropriate interview techniques in order to collect effective qualitative data about the re search study. As per the article by Dennison et al. (2013), the purpose of the research interview is to explore experiences, views, motivations and beliefs of an individual regarding the topic of the research study. It has been assessed that interviews provide deeper understanding of several phenomenon about the research study. Now, issues with the interview process are related to the responsibilities of the interviewer to analyze all the factors clearly without influencing interviewee. The interviewer has an obligation to provide critical awareness about the research study effectively. Thus, it actually empowers interviewee to provide critical information about the research study in an effective manner. Thus, if interviewee is not provided with the adequate information about the objective of the research study, they might not share their actual thoughts and beliefs. Therefore, it will directly impact on the overall quality of the research study. Now, maintenance of ethical aspect in the interview process is extremely crucial for fulfilling all the objectives in an appropriate manner (Daley et al., 2015). For instance, interview process can actually harm interviewee in a major way. The harm may not consider about the social harm but it can majorly affect social harms in an appropriate manner. Many respondents have affected by psychological trauma at the time of sharing any type of personal experiences related to the management research study. Furthermore, maintenance of the confidentiality of the provided information has also come up as a major challenge in order to conduct the qualitative interview process in an effective manner. Therefore, interviewers often try to implement effective strategies for maintaining the confidentiality of the collected interviews. Furthermore, interview techniques also deal with the challenges of biased information provided by the respondents, which will change the outcome of the research study in an effective manner (Davis et al., 2014). Manag ement researches also have to maintain the privacy and confidentiality at the level so that the captured data can able to fulfil all the research objectives. On the other hand, selection of respondents for the collection of the qualitative data about the research study has emerged as one of the prime issue in implementing interview technique (Singh Deb, 2013). Selection of incorrect respondents should create major adverse impact on the overall outcome of the research study. For that reason, organizations often try to utilize different strategies to identify effective respondents for the collection of qualitative data. As per the article by Woods et al. (2013), management research primarily focuses on effective utilization of sampling technique to capture in-depth information about the research study. Non-probability and probability are the two types of sampling techniques that management research utilizes for fulfilling all the requirements in an appropriate manner. Now, the selection of sampling technique depends on the nature of the research, which will allow organizations to create maximum impact on the market. Furthermore, the effectiveness of the management research heavily depends on development of the research design process. For that reason, it is necessary for the research studies to develop a proper structure regarding the way research will be conducted so that it can able to create maximum impact. Research philosophy, research approach and research design are the different segments of the management research studies that organizations have to conduct in an efficient manner (Sanders et al., 2012). Now, research philosophy can be divided into three parts including realism, positivism and interpretivism. Thus, it is up to the organizations to select a particular research philosophy so that the research study can move forward towards a particular direction. On the other hand, research approach also has two parts such as inductive and deductive research approach. In case of qualitative research study, majority of the organizations try to select deductive research approach, as it helps to evaluate the research hypothesis in an appropriate manner. As a result, it also induces the interview process to be conducted in such a way so that it can able to create maximum impact on the successful fulfilment of the research study. Research design also has three parts including descriptive research design and exploratory research design that organizations utilize to fulfil all the objectives of the management research studies. Thus, it highlighted the fact that selection of the research design depends heavily on the many factors (Salterio, Kenno McCracken, 2016). Therefore, improper selection of any of the mentioned factors can actually induce the research study to move towards a wrong direction, which will also emerge as a major issue for the organizations. Thus, the above discussion has highlighted ethical aspect and selection of the respondents as the two prime issues that organizations have to deal in order to fulfil all the objectives of the research study.. Body 2: As per the article by Chrisman, Quitiquit Rivara (2013) interview is one of the most popular tools utilized by the organization to fulfil requirements of the management research study. However, the interview process also has to deal with several problems in order to add value to the research study. For instance, selection of inappropriate questions is one of the major problems of the research study. It has been evaluated that improper interview questions can actually divert the research study from its prime aim and objectives. Therefore, organizations need to be extremely careful at the time of selecting any research question to ensure that the study can be completed within the given timeframe. Inconsistency between the respondents is another major issue that organizations had to deal for completing the research study in an appropriate manner (Dhingra et al., 2014). Specifically, implementing semi-structured or unstructured interview process increases the possibility of lesser consi stency level of the interview, which creates impact on the overall captured information about the research study. Many studies have mentioned that differences in the consistency level can actually induce respondents to react in a different way, which will also divert the research study from its prime aims and objectives. Limited timeframe for the completion of the research study is another problem that interviewer has to face for effective collection of the data (Sandoval, 2016). Now, interviewer cannot force a respondent to create time for giving information about the research study. In fact, interviewers have to wait according to the preferred time of the respondents, which is necessary for the maintenance of the ethical aspect of the research study. For that reason, majority of the time interviewers have to select respondents and complete the respondents in a short span of time that eventually affects the overall quality of the research study. Thus, time constraint can cause wron g selection of the respondents, which will create adverse impact on the effective fulfilment of the research study. Ware et al. (2013) have highlighted interview fatigue as a major problem at the time of conducting qualitative interview session. It has been assessed that when interview process has to be conducted for many respondents, fatigue level plays a critical role in successful capturing process of the information related to research study. Higher level of fatigue of the interviewers represents greater possibility of ineffective collection of the data. Finally, dishonest information provided by the interviewees is another prime problem of the interview process that creates barriers in the path of successful completion of the research study. Furthermore, there is no specific way for the interviewers to judge the accuracy level of the provided information by the respondents, which can raise question market regarding the successful fulfilment of the research objectives. However, qualitative interview process is still regarded as one of the most popular form of management research study. As per the article by Brinkmann (2014), qualitative interview process has several advantages that are likely to help to add value to the research study. Face-to-face qualitative interview process allows interviewers to implement accurate screening techniques regarding the selection of the respondents. It also allows the interviewers to have an idea regarding the prime factors that are playing major role in the provided information. Furthermore, face-to-face interview process allows interviewers to capture both non-verbal and verbal information that allows adding value to the research study. It also provides interviewers an idea regarding the enthusiasm level of the respondents, which can have major impact on the overall effectiveness of the data capturing process (Pickard, 2012). Qualitative interviews also help the research study to utilize first person data, which can direct the research study towards the non-traditional completion process. Furthermore, qualitative interviews also allow interviewers to assess different perspectives of the respondents in an appropriate manner. It will help the research study to not only capture raw, factual data but also help include emotional data about the research study. Now, inclusion of emotional data is crucial to cover all possible aspects of the research study. However, qualitative interview technique also has several disadvantages that organizations need to analyze at the time of collecting information about the research study. Firstly, implementation of the qualitative research technique will increase the overall cost of the research study in a significant manner (Janghorban, Roudsari Taghipour, 2014). It not only induces organizations to invest monetary strengths but also induces to invest human capital as well. Therefore, effective utilization of the qualitative interview process for the management research study increases the cost associated with the operational process of the organizations. Time is another prime factor that can go against the implementation of the qualitative interview technique. Majority of the time organizations have to complete the entire research study in a very short span of time (Silverman, 2016). As a result, it has become very difficult for the organizations to complete the entire procedure of the qualitative interview technique within the provided time period. Thus, it has actually induces organizations to utilize small sample size for the completion of the research study within the provide timeframe. However, utilization of small sample size might not able to reflect actual condition of the research study. Therefore, it can definitely create adverse impact on the effectiveness of the completed research study. Manual data entry is another disadvantage of the interview process (Dai Free, 2016). Thus, the effectiveness of the collected data actually depends on the way interviewers have noted down the information. It highlighted the fact that the effectiveness of the entire research process heavily depends on the skills and knowledge level of the interviewers, which can create barriers on the successful completion of the research study. For that reason, majority of the organizations have started to utilize advance technologies for the successful utilization of the interview process. Pres ently, interviews not only conducted face-to-face or by phones but also use technologies like video conversation, emails and other digital platforms (Paulo, Albuquerque Bull, 2014). As a result, it has allowed interviewers to capture data from large sample size within a short time span. Moreover, many other different advance technologies are coming up that have the potential to revolutionize the interview process for the successful completion of the management research study. Conclusion: The study has discussed about various aspect of the interview process that organizations need to focus at the time of conducting qualitative research study. In this study, proper definition about the interview process has been provided and also the prime issues associated with interview has been highlighted so that organizations can conduct the entire research procedure in an appropriate manner. 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